Core Indian Values – an Advertising Perspective

INDIAN CONSUMER: CORE VALUES We are all consumers. Everyday, we consume goods and services as individuals, families, groups and organizations. With every passing year, the consumer has not only become smarter but also choosier with his purchase. On top of that, the fact that the competition and the variety of products available in the market only add to the marketers’ woes. To succeed in this dynamic and increasingly complex marketing environment marketers have an urgent need to learn and anticipate whatever they can about consumers.The better they know and understand consumers the more advantageous it would prove when accomplishing their organizational objectives. In a diverse country like India, which is slowly shedding its conservative nature and is opening up to new possibilities on the marketorial front, it becomes even more difficult for an advertiser to understand his consumer’s behaviour. The Indian mentality is more complex and layered than our western counterp arts. The culture of this country is very different from most others for it is home to various religions, languages, customs and values.This amalgamation has led to the Indian consumer having various layers of reasoning behind every action. There are certain values that play a very important role while purchasing a product from the point of the view of the Indian consumer. An advertiser should keep these values in mind while targeting their Indian audience. 1. Family The Indian society is a family oriented one. Elder members of the family are considered to be the head of the family. Though joint families have now disintegrated into nuclear ones, the bond and importance of family remains the same.Family is by far the most important reference group. The family is a major influence on the consumption behaviour of its members and generally the target market for most products. The consumption patterns of family members are seldom independent from those of other family members. There is a n interdependent relationship between the members of the family. An advertiser selling family oriented products must target it for the benefit of every member of the family. Eg. Tata Ventura ad. 2. Peace Peace  is a state of harmony characterized by the lack of violent conflict.It also represents cosmic harmony. An individual seeks peace when he wishes to establish a personal relationship with the cosmos. India is country where different sects coming together causes chaos and conflict. Hence, peace is highly sought after both personally and internationally. An advertiser while selling a product, depending on its nature, must keep in mind the fact that his product must not invoke chaos in any form. He must try as much as possible to maintain decorum while advocating a product. Eg. Taj holidays. 3. Health India is slowly growing to be a very health conscious nation.Indian food offers a diversity of dishes that are very tasty and each provide a different delight. But at the same time . Some of them can be very heavy and unhealthy with continuous consumption. In the fast paced of today’s times, health has become of utmost importance. Various fitness centers are being set up everywhere and maintaining a healthy lifestyle has become very important to the average Indian consumer. Advertisers target this aspect of the Indian consumer while promoting various health related products. Eg. Saffola ads. D cold total ads 4. Time Time is of utmost importance in the Indian society. Natural time regulates ctivities with a â€Å"now† orientation. Indians have always factored in on time before starting or ending any event, both metaphysically and metaphorically. Time is considered to be an auspicious and important aspect for Indians. While making major purchases, time is factored in majorly. An advertiser can either portray the time factor majorly in his advertisement or he can portray it subtlely with respect to the product. Time also reflects the era the people live in and its dynamic nature. Eg. Hindustan times â€Å"It is time† campaign. 5. Will power. Will power is the strength to achieve the impossible or the difficult.Indians consider will power to be a treasurable value as it may lead to various achievements. If one gets over their fears and has the will power to achieve what many consider to be impossible then that person is highly respected. Without will power, one cannot alter events or restore it to the original post. India’s history has been witness to the importance of will power among the Indian public. Advertisers can theme their ads on the basis of will power thereby promoting their product and also gain popular vote for encouraging strength. Eg. Mountain Dew Darr Ke Aage jeet hai ads 6. SecurityA sense of security is very important in both a family and a community. Usually, the male member of the family is considered to be responsible for the security of the female counterparts in India. Females are especially protected in this society. But along with physical security, financial security has also become important for the modern Indian family. Many make investments so that the family is always financially secure. Protection of community is also a very important aspect as Indians are very community bound. Members of the same community usually have a sense of belonging and protection towards their other members.Eg. LIC jeevan bima policy ad. 7. Age Since time old, age has played a very important role in the Indian society. A person’s age has been synonymous with the amount of respect given to them. Even today, older people are treated with utmost respect and obedience is expected of the younger ones. Wisdom and experience of a person is calculated in terms of his age. In today’s times, the youth are very instrumental to the decision making process while purchasing a product. On the basis of the product, the advertiser must carefully target his age group and center the ad arou nd the mentality of the age group selected.Eg. Raymond teacher ad. 8. Care Since the familial values are very strong in the Indian system, love and affection play an important role. Love and care for others is considered to be an important value especially with the members of family and friends. Unlike their western counterparts, Indian children live with their parents even after reaching adulthood and are duty bound to serve their parents in their old age as a token of their affection. Parents fuss over their children and take care of them protectively from a tender age and even beyond adulthood.This feeling of care and affection is largely targeted by marketers to sell their products for they hit a soft spot among the Indian audiences with this value. Eg. Vicks ads. 9. Prestiege There is nothing more important to an Indian household than the family’s honour and prestiege. Indians bank a lot on social approval and the sense of prestiege they gain from it. That sense of prest iege even comes from indulging in luxury and living a high life. A lot of luxury related products target this aspect of the Indian audience and cater to their value of prestiege. Eg. Reid and Taylor Amitabh Bacchan ad. 10. OwnershipEver since the olden days, a personal home has been of epitome importance to the average Indian household. It is a matter of protection and pride to own a home. In this tight spaced urban world, it has become even more difficult to own a home. But nevertheless, Indians continue to strive for ownership of a home for both themselves and their loved ones. It ione of the most important consumer values. A lot of options are considered and a lot of research is conducted before a home purchase. A bevy of home loans have also eased the process of a purchase of a home. Marketers also target this aspect while advertising their product.They arouse temptation to own a home which coincides with the consumer’s desire of the same. Eg. Asian paints Bird ad 11. Ada ptability In spite of being from a conservative background, Indians have changed their behaviour with the changing times. People have adapted to the different languages in the country and different lifestyles with ease. This reflects the dynamic nature of the Indian population along with their ability to adapt to the changing times and the environment. This value is considered to be a sign of progress. Many advertisers wish to promote this value through their ads and encourage this aspect among the Indian public.The ads based on adaptability have proved instrumental in shaping the minds of the Indian audience as a whole. Eg. Aircel ad. Idea cellular Language ad 12. Religion This is by far the most important consumer value among Indians. Religion plays a very important role in India. There are people of numerous faiths and religions residing in this country. It is one the sure shot ways to get attention from the Indian audience through advertisements. But is also important to not off end the sentiments of the Indian audience as they are very sensitive when it comes to their religion.One has to be very careful while welding advertisements with religion. the Indian public adheres to their traditions and customs and is very dedicated towards maintaining their culture. Festivals are considered to be the best time for promotion of products in a religious theme. Eg. Tanishq ads (wedding) Aisanpaints pngal ad 13. Pleasure Pleasure relates to being happy and cheerful towards oneself and their surroundings. Everyone likes to indulge in pleasure after strenuous work. Indians especially like to please themselves with various pleasurable activities and believe in balancing work with play.The idea of pleasure, according to most Indians, is to spend time with their loved ones and engage in leisurely activities. While targeting this value of the Indian consumer, the advertiser has to keep in mind the mentality of the consumer and the nature of the product and blend both of the m. It could be themed around pleasure with intensity or pleasure with lightheartedness. Eg. Scooty pep+ ads Cadbury’s life ka swaad ads 14. Work Since the urbanization of Indian society, there has been an evermore increase in the job opportunities especially for the youth. The youth of the country have become very ambitious and aim high.The education levels have gone up and the literacy rate has also shot up. Having a high paying job has become very important to the average Indian consumer as his salary corresponds with his buying prowess. Advertisers should start aiming at this progressive value of the Indian audience and design their ads to suit this aspect as well as promote their products. Encouraging progress in terms of education and work has become a very important aspect in current Indian society and especially among the youth. Eg. The Sikkim Manipal University distance education ads. Bibliography Core Indian Values – an Advertising Perspective INDIAN CONSUMER: CORE VALUES We are all consumers. Everyday, we consume goods and services as individuals, families, groups and organizations. With every passing year, the consumer has not only become smarter but also choosier with his purchase. On top of that, the fact that the competition and the variety of products available in the market only add to the marketers’ woes. To succeed in this dynamic and increasingly complex marketing environment marketers have an urgent need to learn and anticipate whatever they can about consumers.The better they know and understand consumers the more advantageous it would prove when accomplishing their organizational objectives. In a diverse country like India, which is slowly shedding its conservative nature and is opening up to new possibilities on the marketorial front, it becomes even more difficult for an advertiser to understand his consumer’s behaviour. The Indian mentality is more complex and layered than our western counterp arts. The culture of this country is very different from most others for it is home to various religions, languages, customs and values.This amalgamation has led to the Indian consumer having various layers of reasoning behind every action. There are certain values that play a very important role while purchasing a product from the point of the view of the Indian consumer. An advertiser should keep these values in mind while targeting their Indian audience. 1. Family The Indian society is a family oriented one. Elder members of the family are considered to be the head of the family. Though joint families have now disintegrated into nuclear ones, the bond and importance of family remains the same.Family is by far the most important reference group. The family is a major influence on the consumption behaviour of its members and generally the target market for most products. The consumption patterns of family members are seldom independent from those of other family members. There is a n interdependent relationship between the members of the family. An advertiser selling family oriented products must target it for the benefit of every member of the family. Eg. Tata Ventura ad. 2. Peace Peace  is a state of harmony characterized by the lack of violent conflict.It also represents cosmic harmony. An individual seeks peace when he wishes to establish a personal relationship with the cosmos. India is country where different sects coming together causes chaos and conflict. Hence, peace is highly sought after both personally and internationally. An advertiser while selling a product, depending on its nature, must keep in mind the fact that his product must not invoke chaos in any form. He must try as much as possible to maintain decorum while advocating a product. Eg. Taj holidays. 3. Health India is slowly growing to be a very health conscious nation.Indian food offers a diversity of dishes that are very tasty and each provide a different delight. But at the same time . Some of them can be very heavy and unhealthy with continuous consumption. In the fast paced of today’s times, health has become of utmost importance. Various fitness centers are being set up everywhere and maintaining a healthy lifestyle has become very important to the average Indian consumer. Advertisers target this aspect of the Indian consumer while promoting various health related products. Eg. Saffola ads. D cold total ads 4. Time Time is of utmost importance in the Indian society. Natural time regulates ctivities with a â€Å"now† orientation. Indians have always factored in on time before starting or ending any event, both metaphysically and metaphorically. Time is considered to be an auspicious and important aspect for Indians. While making major purchases, time is factored in majorly. An advertiser can either portray the time factor majorly in his advertisement or he can portray it subtlely with respect to the product. Time also reflects the era the people live in and its dynamic nature. Eg. Hindustan times â€Å"It is time† campaign. 5. Will power. Will power is the strength to achieve the impossible or the difficult.Indians consider will power to be a treasurable value as it may lead to various achievements. If one gets over their fears and has the will power to achieve what many consider to be impossible then that person is highly respected. Without will power, one cannot alter events or restore it to the original post. India’s history has been witness to the importance of will power among the Indian public. Advertisers can theme their ads on the basis of will power thereby promoting their product and also gain popular vote for encouraging strength. Eg. Mountain Dew Darr Ke Aage jeet hai ads 6. SecurityA sense of security is very important in both a family and a community. Usually, the male member of the family is considered to be responsible for the security of the female counterparts in India. Females are especially protected in this society. But along with physical security, financial security has also become important for the modern Indian family. Many make investments so that the family is always financially secure. Protection of community is also a very important aspect as Indians are very community bound. Members of the same community usually have a sense of belonging and protection towards their other members.Eg. LIC jeevan bima policy ad. 7. Age Since time old, age has played a very important role in the Indian society. A person’s age has been synonymous with the amount of respect given to them. Even today, older people are treated with utmost respect and obedience is expected of the younger ones. Wisdom and experience of a person is calculated in terms of his age. In today’s times, the youth are very instrumental to the decision making process while purchasing a product. On the basis of the product, the advertiser must carefully target his age group and center the ad arou nd the mentality of the age group selected.Eg. Raymond teacher ad. 8. Care Since the familial values are very strong in the Indian system, love and affection play an important role. Love and care for others is considered to be an important value especially with the members of family and friends. Unlike their western counterparts, Indian children live with their parents even after reaching adulthood and are duty bound to serve their parents in their old age as a token of their affection. Parents fuss over their children and take care of them protectively from a tender age and even beyond adulthood.This feeling of care and affection is largely targeted by marketers to sell their products for they hit a soft spot among the Indian audiences with this value. Eg. Vicks ads. 9. Prestiege There is nothing more important to an Indian household than the family’s honour and prestiege. Indians bank a lot on social approval and the sense of prestiege they gain from it. That sense of prest iege even comes from indulging in luxury and living a high life. A lot of luxury related products target this aspect of the Indian audience and cater to their value of prestiege. Eg. Reid and Taylor Amitabh Bacchan ad. 10. OwnershipEver since the olden days, a personal home has been of epitome importance to the average Indian household. It is a matter of protection and pride to own a home. In this tight spaced urban world, it has become even more difficult to own a home. But nevertheless, Indians continue to strive for ownership of a home for both themselves and their loved ones. It ione of the most important consumer values. A lot of options are considered and a lot of research is conducted before a home purchase. A bevy of home loans have also eased the process of a purchase of a home. Marketers also target this aspect while advertising their product.They arouse temptation to own a home which coincides with the consumer’s desire of the same. Eg. Asian paints Bird ad 11. Ada ptability In spite of being from a conservative background, Indians have changed their behaviour with the changing times. People have adapted to the different languages in the country and different lifestyles with ease. This reflects the dynamic nature of the Indian population along with their ability to adapt to the changing times and the environment. This value is considered to be a sign of progress. Many advertisers wish to promote this value through their ads and encourage this aspect among the Indian public.The ads based on adaptability have proved instrumental in shaping the minds of the Indian audience as a whole. Eg. Aircel ad. Idea cellular Language ad 12. Religion This is by far the most important consumer value among Indians. Religion plays a very important role in India. There are people of numerous faiths and religions residing in this country. It is one the sure shot ways to get attention from the Indian audience through advertisements. But is also important to not off end the sentiments of the Indian audience as they are very sensitive when it comes to their religion.One has to be very careful while welding advertisements with religion. the Indian public adheres to their traditions and customs and is very dedicated towards maintaining their culture. Festivals are considered to be the best time for promotion of products in a religious theme. Eg. Tanishq ads (wedding) Aisanpaints pngal ad 13. Pleasure Pleasure relates to being happy and cheerful towards oneself and their surroundings. Everyone likes to indulge in pleasure after strenuous work. Indians especially like to please themselves with various pleasurable activities and believe in balancing work with play.The idea of pleasure, according to most Indians, is to spend time with their loved ones and engage in leisurely activities. While targeting this value of the Indian consumer, the advertiser has to keep in mind the mentality of the consumer and the nature of the product and blend both of the m. It could be themed around pleasure with intensity or pleasure with lightheartedness. Eg. Scooty pep+ ads Cadbury’s life ka swaad ads 14. Work Since the urbanization of Indian society, there has been an evermore increase in the job opportunities especially for the youth. The youth of the country have become very ambitious and aim high.The education levels have gone up and the literacy rate has also shot up. Having a high paying job has become very important to the average Indian consumer as his salary corresponds with his buying prowess. Advertisers should start aiming at this progressive value of the Indian audience and design their ads to suit this aspect as well as promote their products. Encouraging progress in terms of education and work has become a very important aspect in current Indian society and especially among the youth. Eg. The Sikkim Manipal University distance education ads. Bibliography

Identity the ftre written Essay

Introduction Identity Theft is considered to be major problem which has affected thousands, more than 9 million victims of credit identity theft were reported in 2003, it was estimated that the victims were deprived of more than 52 billion dollars through identity theft; the victims included established businesses and individuals. It has been learnt that ‘sophisticated organized criminals’ (Richard, 2003) were involved in identity theft. Identity theft is considered as an intimate abuse that is mainly responsible for the financial losses of the grieved victims. Identity Theft is ‘appropriation of another’s personal information’ (Whilk, 2003), the purpose of the exercise is to practice fraud, and the victim is impersonated by the culprits in this practice. Identity theft is mainly linked with the leakage of confidential information that is later misused by the culprits to achieve benefit. It has been observed through past cases of Identity theft that most of the culprits have enjoyed access to the victim directly, or the information related to the victim through different dealings. The nature of the dealing is not particular, in some of the cases associates and acquaintances have been involved have been found guilty of Identity Theft. According to studies, Identity theft involves three parties that include the victim, the perpetrator and the creditor. Victim is the person who fells prey of the criminal activities without any knowledge of it; the perpetrator is the individual who impersonates the victim, and executes identity theft, the perpetrator in many of the cases have the access to the information of the victim. The creditor is the personal who is familiar to both the perpetrator and the victim, the creditor support and develop the perpetrator plan. In some of the cases the fourth party is ‘the source of the personal information that is being abused’ (Whilk, 2003). Types of identity theft Pretexting Pretexting is considered to be one of the forms of Identity Theft; in this exercise one culprit impersonates the victim, ‘such that one calls under the pretext being that person’ (Richard, 2003). The exercise is normally performed to secure personal information that includes telephone records, and details of bank accounts. According to studies it has been observed that in many of the cases the4 victims are unable to detect their identity theft through pretexting. Credit Card fraud The evolution of internet has made it easier for the interested customers to avail deals through internet. Credit card facilities launched by several banks have tried to facilitate the customers, and have provided them with an easy opportunity to avail deals through electronic transaction via credit card. Unfortunately the sharing of information has often been leaked, and many of the cases of identity theft have been reported. According to study, ‘running up charges on another’s credit card, or passing checks of another, is a form of identity theft’. Identity theft is this case is practiced through appropriation of ‘the signature, account number, and other aspects of another’s identity’, the purpose of the entire exercise is to secure financial benefits on other expenses through unethical and illegal practice. New account fraud Identity theft has been reported through malpractices related to the opening of new accounts. In such case, the criminal uses the identity of the victim, and then after fulfilling the formalities of credit card companies borrow the money. Criminal identity theft In some of the cases it has been reported that criminals impersonate innocent people after their arrest, and have managed to escape successfully. In such cases, the innocent individual then has criminal record, and in some of the cases arrest warrants have also been issued. It has been researched that it is easier for the criminal to link their personality with the victim, and later manage to escape, however in the police records many such individuals are blacklisted who have reported their ignorance about the incident, and have proved their presence in foreign country at the time of criminal activity. Identity Theft as Abuse In the survey which was conducted in 2004, it was observed that domestic abuse has direct relationship with Identity Theft; it was observed that more than 15 percent reported that ‘they were also victims of domestic harassment and abuse from the perpetrator’. Identity theft is also conducted by the strangers, and in some of the cases organized criminal networks are involved in such practices. The identity theft is solely conducted to achieve economic gains through false identity, there it is expected that an authority with financial stability is likely to be the victim, ‘domestic violence is sometimes accompanied by economic abuse, such as controlling access to wealth or destruction of property’ (John, 2002). Much because it is difficult to trace the culprit involve in the identity theft, the practice is considered to be extremely lucrative for the abuser, where as the malpractice has ‘long lasting and debilitating’ (Robert, 2003) impact on the status, repute and character of the victim. The survey revealed that, ‘identity theft victims spend a median of one hundred hours rectifying the damage, and lose thousands of dollars in lost wages and other expenses’ (John, 2002), more than 50 percent of the victim have complained that they are subjected to repeated interrogations and false implications by the law agencies even after 2 years after the revelation of their identity theft, whereas as some reported that they are subjected to false implications for more than decade. According to the Stalking Resource Center at the National Center for the Victims of Crime, explained that ‘stalking as a course of conduct directed at a specific person when one knows or should know that the course of conduct would cause a reasonable person to fear for his or her safety or the safety of a third person; or suffer other emotional distress’ (Kristin, 2004), therefore stalking can be considered as a derivative of the stalking. The discussed surveillance, pretexting, and credit identity theft are directly related to stalking. Pretexting is not considered as an offence of extreme tribulation for the victim, the pretexter can only secure the right to access the accounts, and telephone record. Therefore the expected threats and damages through pretexter include the cancellation of the victim’s account, electric, gas and credit car accounts. However the cases of identity theft related to credit cards have subjected the victim under serious consequences. The survey report found that, ‘distress caused by credit identity theft is real, the victims report rage and anger; personal financial fears; fears for family financial safety; a sense of powerlessness and of feeling defiled’ (Kristin, 2004). Preventive Measures The measures to be necessarily adopted by the public to avoid any incident of victimization through identity theft include issuance of the credit report periodically. The public should also ensure that their credit limit is not too high, so that even in case of any manipulation the financial loss can be adjusted. The public should avail the scheme for the monitoring of their credit, through which unexpected financial dealings can be tracked. It has been learnt that Fair Credit Reporting Act has provided the public with an opportunity to place a fraud alert on their credit report, through such scheme the creditors have the right to access to verify their credit. References 1. Kristin Loberg. Identity Theft: How to Protect Your Name, Your Credit and Your Vital Information. Silver Lake Publishing. 2004. 2. Robert J. Hammond, Robert J. Hammond, Jr. Identity Theft: How to Protect Your Most Valuable Asset. Career Press. 2003. 3. John R. Vacca. Identity Theft. Career Press. 2002. 4. Whilk, Nathanael. Identity Theft: Preventing Consumer Terrorism: An Attitudinal Approach. Silver Lake Publishing 2003. 5. Richard M. Stana. Identity Theft: Prevalence & Cost Appear to Be Growing. Prentice Hall. 2003.

The impact of agriculture on Post-Glacial lake sedimentation in Europe Term Paper

The impact of agriculture on Post-Glacial lake sedimentation in Europe - Term Paper Example In this study, the use of sediments from this high elevation lake in a paleoecological study provides an overview of climate change, vegetation and human influence. Early records show a domination of Pinus, and Betula pollens with deciduous Quercus and grasses or shrubs. Aquatic microfossils have indicated that wet seasons and high levels of the lake occurred in the years preceding 7800 cal yr BP. This was in the contrary to the occurrence of such climatic conditions in the lower elevation. These conditions appeared after 7800 cal yr BP. Lager disparities in the early Holocene seasonal insolation might have led to bigger snowpack and hence ensuing higher lake levels within the greater elevations. Dry conditions within high elevations began in 5700 cal yr BP accompanied by reduction in pollen in wetlands. The observed decline in mesophytes in this lake is a phenomenal also observed in other parts of Europe. This era marked the transition of mid to late Holocene. After 3700 years ago, human disturbance rapidly engulfed the Laguna de Rio Seco as evidenced by agricultural activities of herbivore grazing and pastoralism. Direct influence by humans in form of agricultural farming was extensive in the last hundred years as evidenced by Olea, Pinus and Zea mays pollen (Anderson, R., et al., 21). Introduction The production, movement and deposition of sediments within mountain ecosystems are impacted by various factors. These factors may be categorized into three groups including proximal, distal and local controls. Proximal factors are exemplified by climatic changes, glaciations, vegetation cover and relief. Distal factors are mostly dependent on altitudes and as such are affected by base levels. Finally, local controls are best portrayed by human influence such as agriculture and other human related activities. The paleoecological research and study of mountain ecosystems is vital for the documentation of effects related to climate warming. Moreover, these studies ai d in the prediction of future adverse impacts. There is the need to delink the relative impact of either climatic deviations or human disturbance from ecological shifts. A common approach is to carry out a comparison of ecological shifts before and after the growth of human activities. These ecological time zones are exemplified by glaciation and post glaciation period to the last millennia era. The later time periods have seen a gradual increase and intensified transformations in mountain ecology and ecosystems (Anderson et al., 29). A case study on impact of agriculture on post glacial sedimentation in lakes in Europe is well depicted in Sierra Nevada. This is a massive physical geographical feature which has a rich diversity in cultural heritage and biological components. Additionally, it is the highest range in Europe outside the Alps and is the biggest in size as a mountain range in southern Spain. This immense feature is located in the Andalucia region. It has had various inha bitants as early as Neolithic era or perhaps even earlier. Human exploitation on this vital area includes the eras of Chalcolithic, Argaric, Iron-Age, Romans, Goths and Christians. All the people who have inhabited this region have ensured that their activities have contributed to a change in the surrounding ecosystem particularly on sedimentation. Spanning to

Unit 18 Advertising and Promotions - Level 4 Advertising and Assignment

Unit 18 Advertising and Promotions - Level 4 Advertising and Promotions - Nandos Loyalty Card HND Business - Assignment Example One of the firms that have undertaken extensive communication strategies to attract more customers is Nando’s. The section below discusses the communication process and how the communication process relates to the Nando’s advertisement process. As indicated by transmission model that was developed by Shannon and Weaver (1949), communication process consists of six major steps. The first one is the formulation of the idea in the mind of the sender. During this stage, an individual who want to send the message, comes up with something that he or she want to relate to another person. The second step is encoding the message. This implies that putting the information in a language that suits the recipient. For example, the sender who wishes to send a message to a child must encode it differently from that of professional colleague. The third step is transmitting the message. This involves using various avenues such as speaking, writing or using emails among others. The fourth step is receiving the message that has been sent by the sender. As a receiver, one should read or listen to the message. The fifth stage is decoding the message. This entails processing the message in such a way that it makes sense to the receiver. The six th stage according to the transmission model is understanding the message (Barnlund, 2008). It is worth to note that a message may be sent, read or listened to but understanding the message is the most paramount thing. In the Nando’s advertising process, communication process has been effectively utilised. For example, before the launching of Nando’s Loyalty Card, the firm came up with the communication idea that depicted the use of a card that cannot be used in libraries, night clubs or coffee shops but only in Nando’s. Similarly, the business has used various channels of communicating with

Personal Ethic Statement Essay Example | Topics and Well Written Essays - 250 words

Personal Ethic Statement - Essay Example I affirm Leopold correctly states â€Å"land should be both respected and loved† (Nelson 1). Respecting land means avoiding the use of pesticides because pesticides produce poisoned food. I feel that loving the land means understanding which plants will grow on the land. Respecting and loving the land will bring health benefits. Furthermore, I feel Leopold correctly states the â€Å"land ethics concept affects the people’s health† (Nelson 1). Pesticide-induced food products are unhealthy. Pesticide food is poisoned. Land ethics requires using non-pesticide inputs. Health-based management of the land will increase economic benefits. Moreover, I confirm Leopold’s land ethics ensures higher economic benefits. Leopold correct insisted that â€Å"people must take care of the land’s health† (Nelson 1). Most health-conscious persons will not buy the pesticide-induced food products. The same individuals will patronize pesticide-absent grown food. Consequently, selling pesticide-absent food generates high food sales. Concluding, I personally affirm Leopold’s land ethics concept of compulsory ethics-based healthy land management. I propose the right future land management requires planting foods that will thrive best on the land. Likewise, I insist that right future land management requires avoidance of poison-based pesticides inputs. I adhere to Leopold’s espousing the healthy management of the land will result to a healthy environment. Evidently, I affirm land-inclusive ethics rightfully governs the actions of human

STRATEGICAL MANAGEMENT Essay Example | Topics and Well Written Essays - 750 words

STRATEGICAL MANAGEMENT - Essay Example Another measure of success is sales intensity per square metre. Economies of scale and higher sales density deliver lower unit costs and higher net margins potentially leading to a 'spiral of supermarket growth' Morrisons is now one of just four supermarket chains that dominate the full-size superstore market in the United Kingdom. In descending order of size the other three are Tesco, ASDA (owned by Wal-Mart), and Sainsbury's. Morrisons strategy is based on doing the basics efficiently, selling predominantly food at lower prices, and doing so only from large stores. This is a different approach from the other three big chains. Morrison's products are marketed under two slogans "More reasons to shop at Mossisons" and "Quality and Value". The more reasons campaign was backed up with separate adverts explaning numbered "reasons". There are usually a large range of special offers in each stor. Until recently the television advertising campaign for Morrisions had featured the voice of actor Sean Bean but recently this has changed to a middle class and southern English sounding womans voice. This has now once again changed. Morrisons announced that it will ditch its traditional branding and strapline in favour of a more modern brand image. CEO Marc Bolland announced: "Reflecting our nationwide presence and our many new customers, we will be making Morrisons the food specialist for everyone". The change will see the replacement of the current logo and the almost equally iconic "More reasons to shop at Morrisons" strapline, replaced with "fresh for you everyday" or "fresh choice for you" and "Food specialist for everyone". It will also involve the replacement of external signage, as well as changes to product packaging, point of sale, advertising, staff uniforms (replacing the old blue ties and bows to green ones) and distribution vehicles. The rationale behind the decision is the need for Morrisons to attract a wider national customer base, capitalising on its expanded geographical spread following the acquisition of Safeway. On 4 June 2007, Morrisons launched their recycling "recyclopedia" for Morrisons packaging which is a new on-pack labelling scheme to help recycle more. It aims to help increase awareness of what can be recycled and where. The scheme has been welcomed by the national recycling campaign, Recycle Now, and was launched during Recycle Now Week. Morrisons in- store advertising become markedly more aggressive towards competitors- throughout July 2007 sandwich boards comparing prices directly with those of named competitors have appeared which gave a favorable impression of Morrisons's price levels. All Morison's own- brand product packaging is being refreshed with the new logo. The Best's packaging has now changed in colour from black to a dark green, while the Bettabuy brand has been replaced with Morrison's value, with yellow and green packaging. Morrisons launched a three-year 'Optimisation Plan' aimed at cutting costs to ensure future profit recovery. This includes 60m worth of cost savings in distribution and support functions, as well as adapting the smaller 'Choice' format stores below 25,000 sq ft, representing 40% of the store estate, to fit with local demographic and cultures. Morrisons realizes that its brand

Karsk Lanscape Essay Example | Topics and Well Written Essays - 1000 words

Karsk Lanscape - Essay Example When rain water first flows through acidic soils, it becomes much more acidic and more capable of dissolving superior quality rocks and large volume of the rock. As acidified water percolates through the cracks on limestone, it enlarges them gradually, allowing more water to get through. Continuation of this process with time enlarges the fissures to an extent they can take in entire rain water moments after falling. Underground, the water from the fissures join up to form small underground streams, causing massive and widespread corrosion and dissolution of rocks. These lead to development of underground cavities at varied depths and of different sizes. Notable karst areas include the Nullarbor Plain in Australia and Chocolate hills, Philippines among many others (Larsen, 2003). Karstification results in formation of varied features of varied sizes and at different depths. Karst topography has some small sized features on its surface collectively referred to as Karren or Lapiez. Examples of these are: As acidic rain occurs, it runs on the surface and causes dissolution of limestone or other soluble surface rock. As it keeps running over the surface, it dissolves and sculptures it with each run of water causing grooves and solution flutes on the ground. This causes a vast area of parallel flutes known by their German name Rillenkarren Vertical joints and bedding planes in limestone can be widened and enlarged by solutions to form a series of deep elongated slots called grikes. Such larger and fairly deeper features are known as grikes. These are closed depressions in karst areas, usually circular in outline. Dolines either formed by dissolution of rocks close to the surface or by underground dissolution that forms a cavity whose roof then collapses to expose a hollow depression on the surface. Sinkholes formed by dissolution of rock is are fairly well rounded